OBJECTIVE

Identify and reduce friction points in product commercialization journeys (SCPI). Boost client/prospect conversions.

MEANS IMPLEMENTED

Evangelization & Analysis - Stakeholder workshops and concurrent benchmarking. User research: Qualitative interviews. Design & Prototyping: Low-fi wireframes, iterative prototyping. Validation: Usability testing.

RESULTS OBTAINED

Identification of strategic improvement axes, Significant reduction in abandonment rate while increasing preference for new journeys. The project accelerated CORUM's transition from a unique B2B model to B2C positioning.

DELIVERABLES

UX insights + Actionable recommendations, User Flows & Journeys, Wireframes & Interactive Prototypes, Product Roadmap.

ROLE HELD

UX Workshop Animation and Evangelization, Operational Execution and Collaboration with PMs, developers and craftspeople.