Vision & Framing
Approach
Systematic start with business context understanding: objectives, stakeholders, constraints, challenges, multi-channel vision
Outcome
UX/Product vision aligned on roadmap and business priorities.
Methodology: My Approach
A problem-centered approach focused on the user and business
Research & User Understanding
Approach
Combined use of qualitative and quantitative methods to identify friction and opportunities
Outcome
Formalization via personas, journey maps, flows to share common understanding with product, technical and craft teams
Conception & Prototyping
Approach
Content organization, architecture definition, Creation of user flows, wireframes, mockups and interactive prototypes to test comprehension, fluidity of journeys and ergonomics.
Outcome
Systematic integration of accessibility, scalability and design system coherence constraints
Test, Iterations & Validation
Approach
Regular reviews with craft, dev teams to adjust iterations in response to usage data
Outcome
Continuous validation with qualified and quantitative user tests stakeholders, to guarantee agile adaptation and optimal resolution of identified pain points.
Delivery, Deployment & Piloting
Approach
Clear and actionable deliverables: flows, wireframes, mockups, specs, guidelines, etc.
Outcome
Workshop animation and accompaniment of deployment, follow-up of post-launch piloting, follow-up for continued business and impact monitoring.